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5 leading providers of enterprise marketing automation solutions

ClickZ

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. 2: Adobe Marketing Cloud (a.k.a. . #3 What is it?

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The 14 Best Marketing Automation Tools

Webbiquity

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing.

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Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Steve Woods, CTO, Eloqua ( @stevewoods ).

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).