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5 Fundamentals for Building a Better Sales Pipeline

Televerde

Every conversation should start with the customer in mind, especially conversations about sales and marketing. There may be some minor discrepancies, but you should be able to utilize your SDRs to build a profile that maps out their key attributes, such as challenges, digital behavior, firmographic data and other traits. Evaluation.

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” Identify untapped markets?

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Identify untapped markets?

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

You’re in the malt shop one day before class when in walks Biff and his crew of goons. . Savvy marketers use demand gen to skip the growing pains. . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Demand generation then coaxes prospects down the funnel. .

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Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Full Circle Insights

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. The terms of the transaction were not disclosed.

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Full Circle Insights’ Digital Source Tracker wins Bronze Stevie Award

Full Circle Insights

We’re proud to announce the Full Circle Insights’ Digital Source Tracker has won a Bronze Stevie Award! We are honored to have our latest product recognized as a best-in-class top marketing solution from The Stevie Awards and are excited to continue to offer marketers the best solution for connecting the digital dots.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology.