Marketing Automation Trends for 2010
LeadSloth
JANUARY 12, 2010
Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Steve Woods , CTO, Eloqua. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Data-centric marketing must pave the way to greater customer intelligence, because the value of data can decline very quickly.
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