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Marketing Automation Trends for 2010

LeadSloth

Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Steve Woods , CTO, Eloqua. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Data-centric marketing must pave the way to greater customer intelligence, because the value of data can decline very quickly.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.