Class Cost per Lead Eloqua Lead Nurturing 
Customer Experience Matrix
SEPTEMBER 1, 2010
The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5%
LeadSloth
JANUARY 12, 2010
Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database.
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