Envy

FEBRUARY 13, 2021

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. It helps you identify the most valuable type of customer, market segment and measure RoI.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Before we dive into SaaS marketing plans, let’s pause for a SaaS marketing definition: this is a specific form of software marketing for promoting Software as a Service products to businesses.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Before we dive into SaaS marketing plans, let’s pause for a SaaS marketing definition: this is a specific form of software marketing for promoting Software as a Service products to businesses.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Before we dive into SaaS marketing plans, let’s pause for a SaaS marketing definition: this is a specific form of software marketing for promoting Software as a Service products to businesses.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Belkins

OCTOBER 22, 2020

In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Are there any segments and departments that don’t add up to the functionality? Does it cover your churn rate and other financial issues? Service level. How do buyers rate the quality of your services?

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

Heinz Marketing

AUGUST 28, 2023

Segmentation: Divide your audience into distinct segments based on shared characteristics, needs, or behaviors. Buyer Personas: Develop detailed buyer personas for each segment. Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently.

Webinar Metrics 86

Webinar Metrics Ideal Customer Profiles Marketing & Strategy Marketing Strategy 86