Churn Rate, Resources and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

Divide by the estimated churn rate (aka cancellation rate) for that customer. URL: Uniform Resource Locator. Also known as a web address, a URL is a specific character string that refers to a resource. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies.

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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