Envy

FEBRUARY 13, 2021

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Belkins

OCTOBER 22, 2020

In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. That includes building a profile of your business activity and rating it between 1 to 5. What should be included in your business activity profile? Does it cover your churn rate and other financial issues?

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

Heinz Marketing

AUGUST 28, 2023

Define Your Ideal Customer Profile (ICP): Start by creating a detailed description of your ideal customer. SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor. Churn Rate : Monitor the rate at which customers discontinue their relationship with your brand.

Webinar Metrics 86

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 86