Churn Rate Process Promotion WOM 
Hubspot
JUNE 19, 2014
CRO: Conversion Rate Optimization. The process of improving your site conversion using design techniques, key optimization principles, and testing. Divide by the estimated churn rate (aka cancellation rate) for that customer. NPS: Net Promoter Score. WOM: Word-of-Mouth. Learn more here.).
Hubspot
MARCH 10, 2016
This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Since we’re going alphabetically, the last part of the funnel process is first! 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies.
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