The Ultimate Dictionary of Marketing Terms You Should Know
Hubspot
MARCH 10, 2016
This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies. 15) Clickthrough Rate (CTR). 95) Word-of-Mouth (WOM).
28 
Let's personalize your content