Struggling To Keep Subscribers? 6 Ways Your Data Can Stop Cancellations
Salesforce Marketing Cloud
JANUARY 24, 2023
However, as in-person experiences returned and economic conditions declined, a new trend of “ watch, cancel, and go ” has emerged. streaming subscription churn rate is 38%, while Antenna estimates 19% of subscribers canceled three or more paid subscriptions in the past two years. Deloitte estimates the U.S.
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