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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. The four criteria sales reps use to qualify prospects. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. BR: Bounce Rate.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 8) Bottom of the Funnel. 9) Bounce Rate.