Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. Creating the Perfect Customer Marketing Strategy. The perfect customer marketing strategy starts with a plan. Tailor Your Marketing to Each Client.

Trust Marketing 299

Trust Marketing WOM Marketing Budget Marketing & Strategy 299

Single Grain

NOVEMBER 3, 2020

Instead, they operate on a recurring revenue basis, which means that they must constantly keep their users engaged in order to prevent churn and decreased MRR. As such, content marketing for SaaS companies is not solely about attracting new users, but can also be used to retain existing users and even upsell them to higher plans.

Marketing Budget 98

Marketing Budget Marketing & Strategy Marketing Strategy Sales Management 98

Hubspot

AUGUST 27, 2012

Here are 33 statistics that give you a glimpse into where the future of marketing is headed! 1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns.

Stats 28

Stats Allocation Marketing Automation Services Planning 28