Churn Rate, Lead Capture, MQL and Sales Management

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. Quality of incoming traffic converting into leads. What’s the churn rate?

Lead Generation

Lead Generation Lead Ranking Sales Management Sales Qualified Leads

B2B Marketing Zone

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

The Anatomy of an Effective SaaS Lead Generation Strategy

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