Churn Rate Industry CMS Lead Capture SMB 
SnapApp
APRIL 4, 2018
This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. .
Hubspot
MARCH 10, 2016
14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 18) Content.
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