Remove Churn Rate Remove Inbound Marketing Remove Organization Remove WOM
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CMO: Chief Marketing Officer. The most coveted job in the marketing organization chart. A CMO''s skill set is rooted in marketing fundamentals but expands into personnel development, quantitative analysis, and strategic thinking. The amount it costs for your marketing organization to acquire a lead.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 14) Churn Rate.