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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Marketing automation tools like HubSpot enable you to continue developing relationships and keep providing value long after the sale. Some tools even allow you to automate onboarding processes and nurturing emails, while also giving you opportunities to measure engagement. Marketing Automation and Customer Relationships.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. BR: Bounce Rate. At HubSpot, we think COS (Content Optimization System) is better than CMS. Find out why.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 14) Churn Rate. 15) Clickthrough Rate (CTR).