Churn Rate Generation PPC WOM 
Hubspot
JUNE 19, 2014
Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. CPC: Cost-per-Click (See PPC). Divide by the estimated churn rate (aka cancellation rate) for that customer.
Hubspot
MARCH 10, 2016
When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. 14) Churn Rate.
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