41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Marketo. . #3: The faster the follow-up with an SQL, the higher the close rate. . Common tool used: Marketo. . #4: Orbit Media | Co-founder and CMO. . . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Kyle G Bradley.
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