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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. Tracking method – Eloqua. . .