41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
I could say it should be ROI if your goal is profits or revenue if your goal is sales volume, but if you can't track sales online, you won't be able to use either of those. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Opportunities by Lead Source. 2) Churn rate.
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