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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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APRIL 4, 2018

Marketing Qualified Leads Conversions. Customer Conversion Rate. . . Jostle | Growth Marketing Director. . . At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. 2) Churn rate.

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