41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
MQLs require more education and follow-up to be converted to an SQL. . Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Full Circle Insights | Sr. 2) Lead to Customer Conversion Rate. 2) Churn rate.
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