41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . 2) Lead to Customer Conversion Rate. 3) Qualified Lead to Customer Conversion Rate.
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