Churn Rate, CTR, PPC and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. PPC: Pay-per-Click. There are two ways to pay for PPC ads: 1) Flat rate, where the advertiser and publisher agree on a fixed amount that will be paid for each click.

Paid Content

Paid Content Work Management Sales Management CMS Development

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies. 15) Clickthrough Rate (CTR). 70) Pay-per-Click (PPC).

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

Webinars

Stay Connected