60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. CPL: Cost-per-Lead. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth. 60 Common Marketing Acronyms. CPC: Cost-per-Click (See PPC).
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