Remove Churn Rate Remove CPL Remove Linkedin Remove Twitter
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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

What’s the churn rate? Churn rate is the amount of customers who stopped using your service over a set period of time (typically a month but you can also measure it per quarter). It’s reckoned that 5% is a good churn rate for SaaS companies. If you’re not, you might find that it costs too much.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CPL: Cost-per-Lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. DM: Direct Mail, or Direct Message (Twitter). Direct Message: A message on Twitter used to get in touch with a Twitter follower directly and in private. CPC: Cost-per-Click (See PPC).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 24) Cost-per-Lead (CPL).