Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?
Tomorrow People
OCTOBER 27, 2020
Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Marketing Qualified Leads (MQL). Conversion Rates by Channel. Email Marketing Performance. Return on Marketing Investment (ROMI). Customer Renewal Rate. Churn Rate. Sales Qualified Leads (SQL). Revenue Growth. 87% of U.S.
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