60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). Divide by the estimated churn rate (aka cancellation rate) for that customer. PPC: Pay-per-Click. There are two ways to pay for PPC ads: 1) Flat rate, where the advertiser and publisher agree on a fixed amount that will be paid for each click.
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