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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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APRIL 4, 2018

Full Circle Insights | Sr. Cost-per-acquisition (CPA, ideally under target $). 2) Lead to Customer Conversion Rate. 3) Qualified Lead to Customer Conversion Rate. Another two metrics that we focus on as a part of customer success are: 1) Retention Rate. 2) Churn rate. Alina Vandenberghe.

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