Churn Rate Cost per Lead PPC WOM 
Hubspot
JUNE 19, 2014
You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. CR: Conversion Rate. PPC: Pay-per-Click. Learn more here.). PV: Page View.
Hubspot
MARCH 10, 2016
When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies. 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL).
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