Churn Rate Cost per Lead Media WOM 
Hubspot
JUNE 19, 2014
You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. CR: Conversion Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer.
Hubspot
MARCH 10, 2016
We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies. 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL).
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