Envy

FEBRUARY 13, 2021

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. SaaS products are cloud-based tools and apps, and SaaS marketing knows the right tricks for this specific vertical.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Before we dive into SaaS marketing plans, let’s pause for a SaaS marketing definition: this is a specific form of software marketing for promoting Software as a Service products to businesses.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Before we dive into SaaS marketing plans, let’s pause for a SaaS marketing definition: this is a specific form of software marketing for promoting Software as a Service products to businesses.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Before we dive into SaaS marketing plans, let’s pause for a SaaS marketing definition: this is a specific form of software marketing for promoting Software as a Service products to businesses.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Heinz Marketing

AUGUST 28, 2023

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

Webinar Metrics 86

Webinar Metrics Ideal Customer Profiles Marketing & Strategy Marketing Strategy 86