Churn Rate Clickthrough Lead Capture Trends 
SnapApp
APRIL 4, 2018
Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. This answers the question: "Which channels are producing the most leads?". . Expected Revenue by Lead Source. Pipeline Trend by Month.
Hubspot
MARCH 10, 2016
analyzing the trends, and developing actionable insights to make better informed marketing decisions. 14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame.
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