Remove Churn Rate Remove Clickthrough Remove Cost per Lead Remove Salesforce.com
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. CR: Conversion Rate. CTR: Clickthrough Rate.