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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Marketo. . #3: The faster the follow-up with an SQL, the higher the close rate. . Common tool used: Marketo. . #4: Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq.

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Building Agility Throughout Your Martech Stack

Full Circle Insights

Data on clicks and open rates is useful, but it doesn’t resonate beyond the marketing department. Case Studies. Here’s Why Full Circle Matters to Salesforce Admins. Full Circle Method for Digital Marketing Overview. Intro to Full Circle Campaign Attribution. Fuze Case Study.

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Marketers: Keep Calm and Follow the Data in the Pandemic

Full Circle Insights

It’s a bit trickier in digital marketing because martech point solutions provide data on activities — page views, open rates, etc. Case Studies. Full Circle Method for Digital Marketing Overview. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker.