41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Marketo. . #3: The faster the follow-up with an SQL, the higher the close rate. . Common tool used: Marketo. . #4: Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq.
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