SnapApp

APRIL 25, 2018

In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty. What's your biggest challenge as a B2B tech marketer? . In the end, we all have the same goal. . Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty. Emma is the founder of Stories by Emma , a marketing company that specializes in content marketing consulting for tech companies.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing was the “owner” of email, controlling the keys to customer communication.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing was the “owner” of email, controlling the keys to customer communication.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

chiefmartech

MARCH 14, 2017

What the most customer-centric marketing organizations of tomorrow will look like. The next pair of TED-style talks will start with How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results with Lisa Sullivan-Cross , VP brand and growth marketing at Pandora , and Mike Driscoll , CEO of Metamarkets.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48