4 Steps to Prove Effective B2B Lead Generation Using Marketing Analytics
Full Circle Insights
MARCH 7, 2023
Remember, if you use a person-based funnel, a key lead generation metric would be marketing qualified leads (MQLs). If you use an account-based marketing (ABM) strategy, you’d determine how many accounts need to reach the prioritized stage of the revenue funnel. In a person-based funnel, this correlates to MQL).
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