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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. Prioritize Data Hygiene.

article thumbnail

A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Ultimately, your marketing automation platform can guide leads through the marketing funnel, setting them up to eventually make a buying decision. Luckily, most vendors offer training as a part of your original investment.