Case Study, Custom Publishing, ROMI and WOMM

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth

Word of Mouth WOMM B2B Marketing Marketing AI

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

AUGUST 19, 2019

In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads

B2B Marketing Zone

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

7 Reasons to Use Content Marketing for the B2B Lead Generation

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