Dump the Sales Funnel in Favor of Lifecycle Marketing
Content Marketing Institute
JANUARY 14, 2019
The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. It’s time for a new sales model, one that aligns with content marketing, soft skills, and real buyer journeys in the internet age. Content and resources. Enter the marketing lifecycle.
106 
Let's personalize your content