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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Top intent vendors, like Demandbase, also utilize cookies to accurately map home IP addresses to your target accounts. The odds are stacked against telemarketing.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. However, buyers are still educating themselves with white papers, case studies, and webinars. But even the best possible content will do little if it doesn’t reach your buyers.