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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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Content Marketing for SaaS Companies: Creating a Competitive Advantage

seo.co

By comparison, a paid advertising or traditional marketing campaign will net you a positive, yet consistent return: (Image Source: Stevenson Financial Marketing ). Have you ever heard of Hubspot? Image Source: Hubspot ). Visibility opportunities and brand awareness. Of course you have. Do you know why? Dig deep here.