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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

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While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . It’s no longer a tool for spamming leads sick of impersonal emails. . . Multivariate testing will offer marketers much more data on what works, and what doesn’t.