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Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Madison Logic

The digital cues and footprints (also known as intent data ) left by buyers help us understand who they are, where they are in the buying journey, and what kind of content and messaging is most valuable to them. Marketers leverage intent and account data to identify IP addresses to target users.

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Why Your Brand Should Invest In New Mover Marketing

Porch Group Media

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers. And I think mover marketing is a big theme that we run into.