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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. Retention Marketing Is Outdated. So what can you do?

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The Ultimate Guide to Video Marketing

Hubspot

But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. Why is this important?

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Gin, Television, and Social Surplus - Here Comes Everybody

Buzz Marketing for Technology

The talk pages light up, people are editing the article like mad, and the whole community is in an ruckus--"How should we characterize this change in Plutos status?" . | TrackBacks (0). This is a lightly edited transcription of a speech I gave at the Web 2.0 conference, April 23, 2008.). And what did we do with that free time?