How Marketers Should Think About Customer Marketing in the Engagement Economy
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low. Retention Marketing Is Outdated. So what can you do?
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