Buzz Personalization Statistics WOM 
Convince & Convert
APRIL 28, 2010
Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Except in this case, they were almost always talkers because a home is so personal and it's easy to share. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).
Convince & Convert
SEPTEMBER 20, 2010
The statistical similarity shocks me. According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests. This chart shows usage of five major social outposts by organization type. The range of Facebook usage is just 37% – 51%.
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Convince & Convert
JULY 14, 2010
Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM.
Convince & Convert
APRIL 22, 2010
Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). I am a management professor that practices personal branding and speaks about SM. Whatchew Talking Bout?
B2B Marketing Zone Posts
JULY 7, 2010
We’ve all created our own personal filters to help us sort through the mess to find content we consider valuable and, most important, relevant to our interests. And it’s even better when a bunch of statistics are aggregated for us in one place! B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)
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