Buzz Doubleclick Leads Marketing Budget 
Hubspot
APRIL 2, 2021
When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. It's an outbound strategy that is only effective if you have a well thought-out strategy.
Webbiquity
SEPTEMBER 8, 2010
A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Study: Americans’ Social Net Use On The Rise, But Services Not Entirely Wasted On The Young by MediaPost Online Media Daily.
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