Remove Buzz Remove Differentiation Remove Pricing Remove Website Personalization
article thumbnail

8 Demand Generation Tactics to Implement in 2024

Oktopost

One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Personalized Website Experiences B2B buyers increasingly expect tailored experiences, so personalizing your website content becomes a crucial differentiator.

article thumbnail

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. But up-front purchase price isn’t everything. Interesting post, Tom.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Do these features yield cost savings that make the purchase price savings moot?

article thumbnail

17 Engaging Video Content Types that People Love to Watch

Single Grain

While there are plenty of unique ideas for culture videos now, this one, called “Vistaprint Work Environment – What We Do For Fun, is an excellent example of the traditional style done right: Nowadays, with 85% of businesses using video marketing , you have to try harder to differentiate yourself from the crowd. Final Thoughts.

article thumbnail

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Indeed, if one examines basic IT infrastructure like servers, storage and basic applications such as e-mail, Mr. Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers.

ROI 40
article thumbnail

Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

The ROI Guy

Results from the ShoreTel TCO Tool are supported by ShoreTel’s Lowest TCO Guarantee program, so that if ShoreTel’s TCO Tool and/or additional independent data determine our TCO is higher than a competing solution, ShoreTel will lower its price to beat the competition. Differentiate for S. How to Break Free of the Pack?