The ROI Guy

JANUARY 17, 2011

view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. But up-front purchase price isn’t everything. Interesting post, Tom.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Do these features yield cost savings that make the purchase price savings moot?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

DECEMBER 14, 2005

Indeed, if one examines basic IT infrastructure like servers, storage and basic applications such as e-mail, Mr. Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Single Grain

MAY 12, 2020

While there are plenty of unique ideas for culture videos now, this one, called “Vistaprint Work Environment – What We Do For Fun, is an excellent example of the traditional style done right: Nowadays, with 85% of businesses using video marketing , you have to try harder to differentiate yourself from the crowd. Final Thoughts.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

The ROI Guy

JULY 22, 2010

Results from the ShoreTel TCO Tool are supported by ShoreTel’s Lowest TCO Guarantee program, so that if ShoreTel’s TCO Tool and/or additional independent data determine our TCO is higher than a competing solution, ShoreTel will lower its price to beat the competition. Differentiate for S. How to Break Free of the Pack?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40