Remove Buzz Remove Database Marketing Remove Media Plans Remove Word of Mouth
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

(photo collage by Dan Taylor ) More from Convince and Convert Is Twitter for Business Even Worth the Trouble The 3 Amigos: Email, Blogging, Social Sharing Why Social Supports Email in the Interactive Marketing Hub Convince and Convert Recommends Introducing Social Media to Your Business (Danny Brown) The Metrics of Social Media (Danny Brown) The Kindergarten (..)

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Specifically, lack of discussion around how to **design to achieve them** when using social media. At the same time, word of mouth marketing IS important, and effective. I think this is a fundamental necessity.