Remove Buzz Remove Cost per Acquisition Remove Display Remove Guerilla Marketing
article thumbnail

Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

The ultimate goal of the demand generation process is to cultivate a buzz around your brand that propels your target audience through the sales process. Experiment with alternative marketing strategies : Attention-grabbing strategies like influencer marketing, experiential marketing, and guerilla marketing can help amplify brand awareness.